Category: Advertising & Promotion

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

By: Sutherland, Max; Sylvester, Alice K.

Price: $2.98

Publisher: U.S.A., Allen & Unwin: 2000

Seller ID: 141192


1865082317 Very good condition. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Max Sutherland (Author), Alice K. Sylvester (Author) Product details Paperback: 352 pages Publisher: Allen & Unwin; New revised international edition edition (October 1, 2000) Language: English ISBN-10: 1865082317 ISBN-13: Product Dimensions: 9.2 x 6 x 0.9 inches View more info